Company Information

Starting a small business is often presented as the big hope for millions of unemployed Africans.

While entrepreneurship experts would agree with these sentiments, Africa’s small business failure rate of almost 80% within the first three years means the average entrepreneur’s chance of starting a business, growing it and creating much-needed jobs is painfully slim

To help nurture companies during their most fragile stage, Setup a Startup provides a support process that accelerates the successful development of startup and fledgling companies by providing entrepreneurs with an array of targeted resources and services.

A Little About Us

Setup A Startup (SAS) is an economic development organization that aims to develop, enable, connect and promote entrepreneurs in Africa. Our entrepreneurship enablement programme helps create & sustain jobs in the community and spur economic growth throughout Africa.

This goal is accomplished by helping new and struggling early-stage businesses grow to the point where they need to hire employees in order to continue operating and growing.

We facilitate in the scouting of startups for corporates, startup competitions, and innovation-centric media to accomplish these goals. Powered by Caban Investment Ltd, SAS helps strengthen startups’ competitiveness, grow global champions, scale, and raising capital and create opportunities for startups globally.

SAS plays a key role in building a dynamic and sustainable startup ecosystem in Africa. We have licensed and successfully launched the Global Startup Awards in Southern Africa in 2018 that got over 3200 participants from 15 SADC Countries and aim to launch in 4 more regions in Africa (North, East, West and Central) in the coming years.


Join the movement, get your startup setup and activated today!

Setup A Startup – South Africa
E-mail: info@setupastartup.com

How We Support Businesses

This comprehensive process includes an on-going series of strategic and tactical meetings, a variety a business development services, business coaching, and other important and unique resources that are all individually tailored to help emerging enterprises achieve their specific short-term and long-term goals.

Most importantly, because setting up a startup  is an on-going process, follow-up and accountability are some of the intangible benefits that help take businesses to the next level.

We help early-stage businesses develop into financially stable companies by providing the tools, training, and infrastructure that help facilitate smarter, faster startup growth.

Who we Help?

Whether you’re looking to start up, grow your existing business, or wish to scale your company, we can help. Keep in mind that our main objective is to help businesses grow to the point where they need to hire employees in order to continue operating and growing. 

With that being said, not every business is designed to create these types of jobs, nor does every business owner want to hire and manage employees. Therefore, companies seeking to enrol in our program must demonstrate their growth potential to us through our online application. 

Only scalable businesses are eligible to receive our assistance. For those who qualify, we also take into account your willingness to engage in the program and accept feedback.


Mentors and Advisors

More information coming soon.

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